full moon ~ bringing a fallacy into the light

Blessed full moon, friend -

In this time of bringing things into the light, I want to share a common business belief that I think is utter nonsense:
 

"Business isn't personal."

How many times have you heard this? If you have your own business, if you have something that I call a soul project - how often have you been told NOT to take it personally? As a woman, I can guarantee a common corollary: "Business isn't emotional."

Well, capitalist patriarchy, you can say that but that's a wack sentiment. I mean, this is ABSURD.

My soul project isn't personal?! Of course it's %&cking personal. It's the definition of personal.

No one creates a soul project because you want to feel profit-driven. Or neutral, like the numbers in a column on a spreadsheet. Who creates things to feel impersonal?

You create a soul project out of love. You do this out of devotion to your intentions to co-create the world—your mission, your sense of purpose.

Again, this is the definition of personal. The definition of emotional.

Guess what else? There's nothing wrong with that. Nothing.

In fact, everything is right about that.

How do I decide which people to collaborate with, work with, support in the world?

The people I care about - who are resonant, who connect with my values, who I want to see thrive.
In other words - people with whom I have an emotional connection. People I care about.

In fact, the more that I've let things be personal, the more that I honor my emotions—the more successful my soul projects have been.
To be clear, this doesn't mean that I throw tantrums and follow the whims of ego-driven pettiness. I mean healthy emotional expressions.

So, if people are telling you not to take things personally about your passions, your work, your creations—I call %&$#.

And if your passions, your work, your soul projects, your creations feel emotional—that's normal. More than that, even—that perspective is healthy and grounded.

Now that we have that fallacy in the light, I'll bring something personal to me into the light.

Over the years, I've invested in myself in various ways: studying, coaching, mentoring.

Pretty straightforward, right?

It is, except that I was conditioned *not* to believe in myself or invest in myself. I held myself back for YEARS, simply because I didn't believe I was intelligent enough or capable enough to start a soul project, let alone have one succeed.

Even now, there are still echoes of those old, deep insecurities. When I've registered for classes or coaching, I've cried.

Every time.

Every time I purchased, I cried. Every time I registered, I cried.

The first few times, I really sobbed. The way you sob out of deep grief.

Not out of dread, but out of piercing that tender place that still believes I'm not worth it and I can't do it. That there's no reason to have faith in my potential, in my genius. My fear of believing in mySelf.

It stings to really FEEL those old fears, to tell them that I understand how they came to be, but that I don't listen to them anymore. There is a layer of grief when I shed those fears. Those fears provided a lot of comfort and security for a long time, because they kept me playing small.

Every time I invest in mySelf, it gets a little easier; I cry a little less.

But if I'd been too spooked in those early instances, when I was deep in my old beliefs?

I'd never be here now, writing to you about them. I'd still be hiding.

That earlier me was so limited by her fears. Fears reinforced by this notion that soul projects aren't personal. I was sooooo sure that something was wrong with me.

Now, of course, I know better. And my class, Soul Projects, is exactly the class that I needed all those years ago.

So, in this time of bringing things into the light, I ask you -

Do you believe in this fallacy? Are you hiding behind false beliefs about yourself?

If so, I encourage you to take a step away from them, into the welcoming moonlight of the present. And if it feels emotional—know that it's normal. Know that the universe is already supporting you.
I do too. I know that whatever fears you're willing to face and work towards shedding, that much more of your brilliance, which is deeply needed in the world, will be available.
Hit reply and let me know how else I can encourage you.

And for those considering Soul Projects - the PS has the discount code.

In the light,
S.

PS if you're interested in Soul Projects - This is not about only the confident parts of you. This is about loving ALL of yourSelf, not just what's accomplished and capable. All of you is in your soul project, so all of you is welcome.
That very personal, very love-filled discount code is [redacted].


—
she / they
Siderealchemy